Fiber to the home --- how to crack the real practical problem of low loading

 After several years of efforts, fiber coverage has been basically "everywhere." To China Telecom, for example, as of March this year, China Telecom, the South City 8M access bandwidth coverage to 93.9%, 12M reach 80.7%, 20M reach 60.5%; accessible cable commercial buildings in the southern provinces rate of 97.7%, administrative villages accessible cable rates 70%.

       However, in recent years as opposed to the low rate of real equipment. The so-called rate of real equipment, that is actually installed on the user home ONU number, usually a family install a ONU, users and operators to provide business application processing agreement to form business relationships. China Telecom headquarters official told reporters, except for Shanghai and a few other provinces, provinces and municipalities of China Telecom in 2010 fiber-optic broadband mounting rate no higher than 10%, that is, 100 families have the ability to access, only 9 received into. These people told reporters that because of this, China Telecom's main task is to vigorously promote FTTH rate of real equipment.

Why can not always enhance the rate of real equipment? Refuse to install due to fear of being somehow installed an additional fee, access to fiber growth, the higher the bandwidth, the higher cost of natural, home Internet users is generally not necessary. "In addition, fear open wire installation affect the appearance, not an external wireless routers, but also fiber-optic broadband users for recognition is unclear, with different habits and lack of demand-driven factors such as the ordinary broadband users reject the main fiber-optic broadband .

       Telecommunications industry is investment-led industries, there is "after the two first two" laws: the first building after the market, the first enclosure after deep plowing. Investment in network construction and the market, often there is a certain lag, likely to cause the network is idle. GSM, CDMA network early days, there have been such a situation. In 2,3 years ago, WLAN network utilization is very low because operators considered tasteless. Current operators to develop fiber-optic access, mainly to seize the strategic high ground in home broadband market, competitive response to radio and television, this strategic investment ahead of market developments and customer demand, the short-term lower rate of real equipment is inevitable.

     Survey data show: broadband internet customers to choose the most cost-effective value, the application of the top followed by several news and microblogging browsing, chat, online gaming and video downloads. Sub-group from the customer point of view, since the rent, low-income customers are extremely sensitive to the broadband tariff. Value for the cost, the use of small and medium business customers traffic, trying to promote the high cost of fiber-optic broadband is very difficult. In addition, WiFi wireless broadband on cable broadband, creating a greater substitution effect.

To improve the rate of broadband real equipment, operators need to gradually reduce the access charges and improve service levels to enhance the cost of optical access.